The Touch, Care & Love Club is back! 🩷
For Pink October 2026, Simone Pérèle celebrates the bonds that nurture, reassure and support.
Because prevention is also built collectively, the Maison shines a light on women whose stories reveal the strength of these connections.
Bonds that come to life
Whether in a bedroom, a bathroom or over a coffee, the campaign captures those everyday moments where care for oneself and others is shared naturally.
The Club Wardrobe
Cotton stripes, delicate embroidery and a vibrant fuchsia pink.
For Pink October, the Touch, Care & Love message comes to life through four pieces:
shorts, trousers, a signature Club T-shirt and an exclusive version of the Karma bodysuit.
A limited-edition capsule designed to bring the campaign’s message to life, every day.
All proceeds from the capsule will be donated to Ruban Rose.
Pink in action
In October, wearing pink is also a way to show your commitment.
Throughout the month, 10% of sales from a selection of pink styles will be donated to Ruban Rose.
A commitment that continues
Since 2022, Simone Pérèle and Veepee have been working together with Ruban Rose. For every order placed as part of the campaign, €1 is donated to the organization.
€12,321 was raised in 2022, €12,595 in 2023, and €10,952 in 2024.
In 2025, this initiative made it possible to donate an additional 10,391€.
Alongside Ruban Rose
Ruban Rose is a public-interest association dedicated to raising awareness, providing information and supporting research into breast cancer.
Throughout the year, the association educates the general public and supports research through the Ruban Rose Awards and Research Grants.